Ali explains how Proactive’s team tracks pricing trends across industries and geographies, highlighting the value of experience and adaptability in understanding diverse regulatory and manufacturing impacts on pricing.

If AI can’t deliver the same answer twice, it’s not ready to guide billion-dollar business calls.

With a self-described superpower of connecting deeply with people, Nando shares how understanding a person’s needs has been key to growth and success.

Nando shares the challenge of selling intangible value—offering clients the assurance that Proactive's insights will drive impactful business decisions.

Dave highlights how his energetic and provocative facilitation style draws out unspoken ideas, encouraging open dialogue and deeper strategic thinking during war games and training workshops.

Dave highlights how his energetic and provocative facilitation style draws out unspoken ideas, encouraging open dialogue and deeper strategic thinking during war games and training workshops.

Dave expresses frustration over the growing skepticism toward human creativity, emphasizing the importance of recognizing and valuing original, human-generated ideas amid rising AI influence.

Ali highlights the power of a collaborative, supportive team environment that makes her job both enjoyable and meaningful.

Nando shares how the real value of their work is seen when clients act on the insights they provide, transforming strategy into action.

Drawing from his experience on the client side, Hyon recognizes and appreciates the high standards and synergy at Proactive.

Meagan describes her team's role as vital bridges between information and action, enabling clients to advance quickly and effectively.

For Vik, Proactive is a second family where genuine care for one another and a relentless drive for excellence have defined 25 years of world-class work.